Four cases.
Real results.
Brand architecture, digital strategy, and web build for maritime and superyacht companies. From zero presence to visible authority.
AI Visibility
Audit
Maritime AI Visibility Report · mamvc.com · July 2026
91 to 100. Two fixes. Thirty minutes. mamvc.com is now fully readable by every major AI system.
mamvc.com is a site I built and know in detail. That made it the right proof case for the first live audit. The result was instructive: a well-built maritime site with strong technical foundations, solid content volume, and correct SEO structure still had two gaps that cost visibility in AI search.
The Maritime AI Visibility Audit checks 25+ signals across five categories: technical readiness, SEO readiness, AI and GEO readiness, content clarity, and conversion readiness. Each category scores out of 20. The tool delivers a ranked list of fixes with exact implementation guidance, sent to your inbox in 60 seconds.
mamvc.com scored 91 on the first run. Two medium-priority issues found: a page title at 69 characters, nine over the optimal ceiling, and a missing llms.txt file leaving AI crawlers with no guidance on how to read the site. Both are common gaps. Neither shows up in standard SEO tools.
The title was rewritten to 54 characters. The llms.txt was created, structured for AI crawlers, and deployed. Audit run again: 100/100. Every category at maximum. The site is now fully readable by ChatGPT, Claude, Perplexity, and Google AI.
MAMVC
Brand Architect & Digital Strategist · Porto, Portugal · 2026 to Present
From zero presence to inbound leads in six months. Every asset built from scratch.
When I took on MAMVC, there was nothing. No website. No LinkedIn presence. No social media. No content system. No brand identity. Mykola Aleksyeyev, a Master Mariner with 20 years at sea, had the expertise. He had none of the digital infrastructure to make that expertise visible or commercially valuable.
The first task was architecture: defining the positioning, the audience, and the voice before touching a single design file. I established MAMVC's tone as declarative, maritime-authoritative, and direct. Never corporate, never vague. That voice discipline ran into every touchpoint that followed.
I designed and built mamvc.com from the ground up in custom code. No page builder. Full architecture: positioning strategy, site structure, copywriting, development, and deployment. Every page written and built to convert maritime professionals who are serious about shore transition.
On LinkedIn, I built Mykola's professional presence over six months through daily outreach written in his voice, deliberate network construction with the right maritime professionals, and consistent content publishing. The result was inbound enquiries inside six months from a standing start. Professionals reaching out, not the other way around.
Two signature programme pages are now live and converting: Sea to Shore (six defined shore career paths for officers) and From Theory to First Watch (for graduating cadets entering their first vessel). Both designed to qualify the right candidate and move them toward a call.
Pulina Exclusive Interiors
Marketing & Communications Manager · Pisa, Italy · Feb 2025 to Feb 2026
The absence of showcases is evidence of the calibre of client. This is a sector where discretion is the product.
Pulina Exclusive Interiors was not a marketing support role. I owned the full commercial scope of a luxury superyacht interior studio operating at the highest tier of the market. The brief was simple and total: make Pulina visible to the right people while protecting the absolute confidentiality of their projects.
I developed and deployed the Pulina website from brief to live, architecting a digital identity that communicated the calibre of the studio without breaching the NDA walls that protect their clients. The constraint became the strategy: a site that implies rather than shows, invites rather than sells, and filters for the right enquirer through tone alone.
I designed all client-facing brochures and built the digital media strategy across five platforms, developing AI content systems that maintained brand consistency across formats and scheduling cycles. Lead management ran from first digital contact through to studio introduction, ensuring every inquiry was qualified before it became a call.
I attended and represented Pulina at the Dubai Boat Show, Cannes Boat Show, and Monaco Yacht Show in 2025, building the face-to-face relationships that underpin the studio's referral ecosystem. One direct client brought to the studio as a result. I was invited to speak at the Sanya Yachting Summit in China on Italian design values in global yachting markets.
The Italian Sea Group
Digital Media Manager · Carrara, Italy · Jan 2021 to Feb 2025
Eight simultaneous luxury brands. One strategic seat. No dilution. Four years.
The Italian Sea Group is one of the world's leading luxury yacht builders. a publicly listed company managing eight distinct brands simultaneously: Admiral, Tecnomar, Perini Navi, Picchiotti, and the corporate TISG identity among them. I held the single Digital Media Manager seat across all of them for four years.
The challenge was one that would overwhelm a conventional marketing department: maintaining eight distinct brand voices, eight separate content calendars, eight audiences, eight sets of stakeholder relationships. From a single operational position, with full-department output, every week, without dilution.
The answer was systems. I built AI-enhanced workflows that compressed months of content production into weeks, created performance monitoring dashboards that gave real-time visibility into ad spend efficiency and audience growth, and developed the content architecture frameworks that let me operate at scale without sacrificing precision on any individual brand.
The work spanned the full digital stack: social media strategy and execution, paid advertising, influencer partnerships, creator network coordination, international press relations, and campaign management for major commercial launches. I coordinated UGC velocity systems and managed influencer distribution pipelines that drove audience expansion far beyond the traditional yachting segment.