About
Signe

Maritime Brand Strategy//AI Visibility Audit//GEO//SEO//Porto, Portugal//Remote Worldwide//LLM Optimisation//Web Strategy//Digital Presence//AI Search Readiness//Maritime Brand Strategy//AI Visibility Audit//GEO//SEO//Porto, Portugal//Remote Worldwide//LLM Optimisation//Web Strategy//Digital Presence//AI Search Readiness//
About

Not a marketer. A systems architect for maritime brands.

Manifesto

Brand architecture is not branding. It is the structural system underneath: the positioning logic, the voice framework, the content infrastructure, the digital ecosystem that makes a brand recognisable before a single word is read. I build that system. I have done it for eight simultaneous luxury yacht brands at The Italian Sea Group, for Pulina Exclusive Interiors, and for maritime consultants building authority from the ground up. Every time from a single strategic seat. With AI-enhanced execution that compresses months into weeks.

Brand ArchitectureMaritime SpecialistAI-EnhancedPorto · Remote
5+
Years in luxury maritime marketing
8
Yacht brands managed simultaneously
Tools
Claude AIMeta AdsAdobe SuiteHubSpotBrevoGoogle AnalyticsMicrosoft CopilotCanva ProNotionSynthesise AI
Services
CV Architecture
LinkedIn Positioning
Brand Identity
Website Design & Build
Brand Strategy
Background
Signe Agency
Brand Architect · 2026–Present
M.A. Marine Veritas Consulting
Brand Architecture Client
Pulina Exclusive Interiors
Marketing & Comms Manager · 2025–2026
The Italian Sea Group
Digital Media Manager · 2021–2025
Status
Available for Projects
Porto, Portugal · Remote · Maritime brands worldwide
Selected Work

Three brands built from the inside.

mamvc.com
Porto, Portugal
Case Study 01

MAMVC

Brand Architect & Digital Strategist · Porto, Portugal · 2026 to Present

Brand ArchitectureWebsite Design & BuildLinkedIn StrategySocial MediaContent SystemsVoice Development

From zero presence to inbound leads in six months.

When I took on MAMVC, there was no website, no LinkedIn presence, no social media, no content system. Nothing. I designed and built mamvc.com from the ground up in custom code: positioning strategy, site architecture, copywriting, development, and deployment.

On LinkedIn, I built Mykola's professional presence over six months through daily outreach written in his maritime authority voice, deliberate network-building with the right professionals, and consistent content publishing. The result was inbound leads inside six months from a standing start. Two signature programme pages live and converting.

mamvc.com
Full website designed, built, and deployed in custom HTML/CSS
LinkedIn to Leads
Six months from zero to inbound enquiries: network built with the right maritime professionals, daily outreach in Mykola's voice
Social Media Channels
All platforms built from zero and managed: strategy, content creation, community growth
Two Programme Pages
Sea to Shore and From Theory to First Watch: both live, structured to qualify and convert
Visit mamvc.com ↗
Case Study 02

Pulina Exclusive Interiors

Marketing & Communications Manager · Pisa, Italy · Feb 2025 to Feb 2026

Superyacht InteriorsWebsite DevelopmentBrochure DesignBoat Show RepresentationLead ManagementAI Content Systems

The absence of showcases is evidence of the calibre of client.

This was not a marketing support role. I owned the full commercial scope of a luxury superyacht interior studio. I developed and deployed the Pulina website, designed client-facing brochures, built and managed digital media across five platforms, and handled lead management from first enquiry through to studio introduction.

I attended and represented Pulina at the Dubai Boat Show, Cannes Boat Show, and Monaco Yacht Show in 2025, bringing one direct client to the studio. The digital constraint was real: the best work is always confidential. I reframed it. The absence of showcases became the signal of calibre.

Website Built & Deployed
Full website development and deployment for Pulina Exclusive Interiors
Boat Show Presence
Dubai, Cannes, and Monaco 2025: represented the brand, managed relationships, brought one direct client to the studio
Full Commercial Scope
Lead management, customer journey, brochure design, Meta Ads, AI content system across five platforms
International Stage
Keynote speaker at the Sanya Yachting Summit, China: on Italian design values in global yachting markets
Visit pulina.design ↗
Signe at Sanya Yachting Summit
Pisa, Italy
Signe at Admiral x Armani
Carrara, Italy
Case Study 03

The Italian Sea Group

Digital Media Manager · Carrara, Italy · Jan 2021 to Feb 2025

TISG CorporateAdmiral YachtsTecnomar YachtsPerini NaviPicchiottiMulti-Brand Digital

Eight simultaneous luxury brands. One strategic seat. No dilution.

Eight simultaneous luxury brands. One strategic seat. I managed the full digital ecosystem for The Italian Sea Group from requirements through to performance monitoring, building AI-enhanced workflows that let one person operate at full-department volume. Each brand needed its own voice. None of them were flattened.

Cross-Category Reach
Audience expansion far beyond yachting into automotive, luxury lifestyle, and global press
Viral Momentum
Tecnomar x Lamborghini 63 achieved viral content momentum and sales leads across multiple creator channels
Performance Systems
Built reporting dashboards and digital ad spend optimisation with real-time KPI monitoring
Brand Consistency
Eight distinct identities maintained with zero crossover or dilution from a single operational seat
Archive

In The Field

Scroll to explore
Monaco Yacht Show
Monaco Yacht Show
Superyacht Interior
Superyacht Interior
Sanya Yachting Summit
Sanya Yachting Summit
Tecnomar
Tecnomar
Dubai Boat Show 2025
Dubai Boat Show 2025
Admiral x Armani
Admiral x Armani

How a Project
Works

01

Brief

We talk or you fill a short intake form. I learn your goals, your background, and your audience.

02

Strategy

I map your positioning, tone, and visual direction. You approve before anything is created.

03

Creation

I build. CV, brand files, website. Whatever is in scope. You get the first draft within 5 days.

04

Revisions

Two rounds of revisions are included. Most projects need one.

05

Delivery

Final files delivered in all required formats. PDF, Word, SVG, live URL. Whatever applies.

Ready to
Work Together?

Start a Project →Free Audit First →