The Agency
About
Signe
Not a marketer. A systems architect for maritime brands.
Brand architecture is not branding. It is the structural system underneath: the positioning logic, the voice framework, the content infrastructure, the digital ecosystem that makes a brand recognisable before a single word is read. I build that system. I have done it for eight simultaneous luxury yacht brands at The Italian Sea Group, for Pulina Exclusive Interiors, and for maritime consultants building authority from the ground up. Every time from a single strategic seat. With AI-enhanced execution that compresses months into weeks.
Three brands built from the inside.

MAMVC
Brand Architect & Digital Strategist · Porto, Portugal · 2026 to Present
From zero presence to inbound leads in six months.
When I took on MAMVC, there was no website, no LinkedIn presence, no social media, no content system. Nothing. I designed and built mamvc.com from the ground up in custom code: positioning strategy, site architecture, copywriting, development, and deployment.
On LinkedIn, I built Mykola's professional presence over six months through daily outreach written in his maritime authority voice, deliberate network-building with the right professionals, and consistent content publishing. The result was inbound leads inside six months from a standing start. Two signature programme pages live and converting.
Pulina Exclusive Interiors
Marketing & Communications Manager · Pisa, Italy · Feb 2025 to Feb 2026
The absence of showcases is evidence of the calibre of client.
This was not a marketing support role. I owned the full commercial scope of a luxury superyacht interior studio. I developed and deployed the Pulina website, designed client-facing brochures, built and managed digital media across five platforms, and handled lead management from first enquiry through to studio introduction.
I attended and represented Pulina at the Dubai Boat Show, Cannes Boat Show, and Monaco Yacht Show in 2025, bringing one direct client to the studio. The digital constraint was real: the best work is always confidential. I reframed it. The absence of showcases became the signal of calibre.


The Italian Sea Group
Digital Media Manager · Carrara, Italy · Jan 2021 to Feb 2025
Eight simultaneous luxury brands. One strategic seat. No dilution.
Eight simultaneous luxury brands. One strategic seat. I managed the full digital ecosystem for The Italian Sea Group from requirements through to performance monitoring, building AI-enhanced workflows that let one person operate at full-department volume. Each brand needed its own voice. None of them were flattened.
In The Field






Process
How a Project
Works
Brief
We talk or you fill a short intake form. I learn your goals, your background, and your audience.
Strategy
I map your positioning, tone, and visual direction. You approve before anything is created.
Creation
I build. CV, brand files, website. Whatever is in scope. You get the first draft within 5 days.
Revisions
Two rounds of revisions are included. Most projects need one.
Delivery
Final files delivered in all required formats. PDF, Word, SVG, live URL. Whatever applies.