The Agency
About Signe
Yacht marketing experience.
Practical advice for your team.
I’m Signe Putna. My background is in yacht and luxury marketing, including in-house roles at The Italian Sea Group and Pulina Exclusive Interiors. I now help yacht and maritime teams make clearer marketing decisions and use AI with practical judgement. We work on a defined priority, then your team carries the work forward.
Start with one Marketing & AI Intensive. A private working day, focused recommendations and an implementation brief for your team.
Explore the €790 IntensiveSelected work and in-house experience.
MAMVC
Brand Architect & Digital Strategist · Porto, Portugal · 2026 to Present
From zero presence to inbound leads in six months.
When I took on MAMVC, there was no website, no LinkedIn presence, no social media, no content system. Nothing. I designed and built mamvc.com from the ground up in custom code: positioning strategy, site architecture, copywriting, development, and deployment.
On LinkedIn, I built Mykola's professional presence over six months through daily outreach written in his maritime authority voice, deliberate network-building with the right professionals, and consistent content publishing. The result was inbound leads inside six months from a standing start. Two signature programme pages live and converting.
Pulina Exclusive Interiors
Marketing & Communications Manager · Pisa, Italy · Feb 2025 to Feb 2026
The absence of showcases is evidence of the calibre of client.
This was not a marketing support role. I owned the full commercial scope of a luxury superyacht interior studio. I developed and deployed the Pulina website, designed client-facing brochures, built and managed digital media across five platforms, and handled lead management from first enquiry through to studio introduction.
I attended and represented Pulina at the Dubai Boat Show, Cannes Boat Show, and Monaco Yacht Show in 2025, bringing one direct client to the studio. The digital constraint was real: the best work is always confidential. I reframed it. The absence of showcases became the signal of calibre.
The Italian Sea Group
Digital Media Manager · Carrara, Italy · Jan 2021 to Feb 2025
Eight simultaneous luxury brands. One strategic seat. No dilution.
Eight simultaneous luxury brands. One strategic seat. I managed the full digital ecosystem for The Italian Sea Group from requirements through to performance monitoring, building AI-enhanced workflows that let one person operate at full-department volume. Each brand needed its own voice. None of them were flattened.
In The Field
Process
How a Project
Works
Brief
We talk or you fill a short intake form. I learn your goals, your background, and your audience.
Strategy
I map your positioning, tone, and visual direction. You approve before anything is created.
Creation
I build. CV, brand files, website. Whatever is in scope. You get the first draft within 5 days.
Revisions
Two rounds of revisions are included. Most projects need one.
Delivery
Final files delivered in all required formats. PDF, Word, SVG, live URL. Whatever applies.