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GEO / AI Search
SEO vs AEO vs GEO: The Complete Maritime Visibility Guide for 2026
SEO, AEO, and GEO explained for maritime companies and executives. How each channel works, how to rank, and how to combine all three into one visibility strategy.
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GEO / AI Search
What a Maritime AI Visibility Score Actually Measures: Two Real Audits Compared
Last week we ran our Maritime AI Visibility Audit on two maritime websites on the same day. The first is a specialist maritime professional based in Northern Europe. Small operation, strong reputation, well-maintained website. They scored 91 out of 100 and received a Grade A. The second is a major international shipping company. Global fleet, […]
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Brand Strategy
The Maritime Brand Brief: Why Most Projects Start Wrong
A shipbroker decided to rebrand. He had been operating independently for four years, had a strong client base, and knew his reputation was built on discretion and precision. He hired a good designer with a strong portfolio and paid for the full package. Eight weeks later, he received a logo in navy and gold with […]
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GEO / AI Search
llms.txt: The New File Every Maritime Website Needs
In April 2024, a researcher published a proposal for a new web standard called llms.txt. The idea was simple: create a convention for a plain text file that websites could publish to give large language models a structured, concise overview of their content. The file lives at the root of your website – yoursite.com/llms.txt. It […]
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Brand Strategy
What Makes a Maritime Brand Actually Stand Out in 2026
Spend thirty minutes looking at maritime company websites and something becomes apparent very quickly: they are almost identical. Dark navy backgrounds. Photographs of vessels at sea. Headlines about “excellence,” “expertise,” and “commitment to safety.” Logos featuring anchors, compasses, or rope-knot motifs. Taglines built around “world-class” or “industry-leading.” This convergence is not accidental. It comes from […]
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GEO / AI Search
Schema.org for Maritime Websites: A Practical Guide
There is a gap between what your maritime website says and what machines understand about it. Your homepage might read: “Premier marine consultancy serving the global shipping and yachting sectors.” A human reads that and forms a rough picture: marine company, international scope. An AI assistant or search engine reads it and learns almost nothing […]
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The LinkedIn Profile That Gets Superyacht Captains Noticed
A master mariner with twenty-two years of experience, twelve of them on vessels over 50 metres, contacted Signe Agency after coming off a two-year contract on a 65-metre Lurssen. He was looking for his next position. He had sent his CV to three crew agencies and heard nothing in six weeks. His LinkedIn profile had […]
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GEO / AI Search
Your Next Maritime Client Already Asked ChatGPT About You — Did You Show Up?
Before a technical superintendent ever emails your sales inbox, they have probably already asked ChatGPT or Perplexity something close to this: “who handles pre-purchase surveys for handymax bulkers in the Black Sea?” or “best ballast water treatment suppliers for a retrofit in 2026?” They did not open Google. They typed a question into an AI […]
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GEO / AI Search
Your Next Charter Inquiry May Start in ChatGPT, Not Google
Over 60% of search interactions now include an AI-generated answer. Buyers researching brokers, surveyors, and suppliers are asking ChatGPT directly, and most maritime sites have nothing to be cited from.
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