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You Can Rank on AI Search Before Your Website Exists

GEO / AI Search

You Can Rank on AI Search Before Your Website Exists

A complete guide to building AI search visibility before your company website launches. Entity strategy, schema planning, specificity, third-party proof, a founder LinkedIn playbook, and a 90-day pre-launch sequence.

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SEO vs AEO vs GEO: The Complete Maritime Visibility Guide for 2026

GEO / AI Search

SEO vs AEO vs GEO: The Complete Maritime Visibility Guide for 2026

SEO, AEO, and GEO explained for maritime companies and executives. How each channel works, how to rank, and how to combine all three into one visibility strategy.

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What a Maritime AI Visibility Score Actually Measures: Two Real Audits Compared

GEO / AI Search

What a Maritime AI Visibility Score Actually Measures: Two Real Audits Compared

Last week we ran our Maritime AI Visibility Audit on two maritime websites on the same day. The first is a specialist maritime professional based in Northern Europe. Small operation, strong reputation, well-maintained website. They scored 91 out of 100 and received a Grade A. The second is a major international shipping company. Global fleet, […]

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llms.txt: The New File Every Maritime Website Needs

GEO / AI Search

llms.txt: The New File Every Maritime Website Needs

In April 2024, a researcher published a proposal for a new web standard called llms.txt. The idea was simple: create a convention for a plain text file that websites could publish to give large language models a structured, concise overview of their content. The file lives at the root of your website – yoursite.com/llms.txt. It […]

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Schema.org for Maritime Websites: A Practical Guide

GEO / AI Search

Schema.org for Maritime Websites: A Practical Guide

There is a gap between what your maritime website says and what machines understand about it. Your homepage might read: “Premier marine consultancy serving the global shipping and yachting sectors.” A human reads that and forms a rough picture: marine company, international scope. An AI assistant or search engine reads it and learns almost nothing […]

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Your Next Maritime Client Already Asked ChatGPT About You — Did You Show Up?

GEO / AI Search

Your Next Maritime Client Already Asked ChatGPT About You — Did You Show Up?

Before a technical superintendent ever emails your sales inbox, they have probably already asked ChatGPT or Perplexity something close to this: “who handles pre-purchase surveys for handymax bulkers in the Black Sea?” or “best ballast water treatment suppliers for a retrofit in 2026?” They did not open Google. They typed a question into an AI […]

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Your Next Charter Inquiry May Start in ChatGPT, Not Google

GEO / AI Search

Your Next Charter Inquiry May Start in ChatGPT, Not Google

Over 60% of search interactions now include an AI-generated answer. Buyers researching brokers, surveyors, and suppliers are asking ChatGPT directly, and most maritime sites have nothing to be cited from.

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What AI Visibility Means for Maritime Brands

GEO / AI Search

What AI Visibility Means for Maritime Brands

A buyer asks an AI assistant which companies do hull cleaning in the Black Sea. The assistant names three. If your company is not one of them, you were never in the running. This is what AI visibility means.

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