Jul 10, 2026
AI Visibility
llms.txt: The New File Every Maritime Website Needs
robots.txt tells search engines where not to go. llms.txt tells AI language models what your business is and…
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The Journal
Brand strategy, AI visibility, and digital marketing for maritime and superyacht businesses.
Jul 7, 2026
Brand Strategy
The Maritime Brand Brief: Why Most Projects Start Wrong
Most maritime branding projects that produce mediocre results fail at the brief stage, not the execution stage. Here…
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Jul 2, 2026
AI Visibility
Why Your Maritime Website Is Invisible to AI Search Tools
ChatGPT, Perplexity, and Google AI Overview are now the first stop for clients researching maritime services. If your…
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Jun 25, 2026
Brand Strategy
What Makes a Maritime Brand Actually Stand Out in 2026
The maritime sector has a branding problem. Most companies look and sound the same. Here is the strategic…
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Jun 19, 2026
AI Visibility
Schema.org for Maritime Websites: A Practical Guide
Structured data is the most underused tool in maritime web strategy. Here is what it is, why it…
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Jun 14, 2026
The LinkedIn Profile That Gets Superyacht Captains Noticed
Most maritime LinkedIn profiles read like a truncated CV. A headline, a list of vessels, a rotation schedule.…
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