The Yacht BrandContent Planner

A Google Sheets planner for yacht brands

The yachting year starts in September.

Plan the industry rhythm from the autumn yacht shows through the Caribbean winter and into the next Mediterranean season.

One place for the whole content year

The original connected workflow stays intact, now shaped for yacht businesses and ordered from September to August. A total of 1,590 built-in validations keeps selections consistent across the working sheets.

• 19 connected Google Sheets
• 12 detailed daily month planners
• Six yacht content pillars
• 60 yacht-specific starting points
• September-to-August monthly overview
• Instagram feed preview
• Growth dashboard with 12 charts

Why September

September closes the Mediterranean summer cycle with Cannes and Monaco. Autumn turns toward the Caribbean, and Antigua anchors the December charter calendar.

September: the reset

Cannes and Monaco concentrate launches, listings, conversations and editorial attention.

October and November: the shift

Teams reposition yachts, campaigns and client conversations toward the winter market.

December: the charter calendar

Antigua gives charter teams a clear commercial and editorial anchor.

January to August: the full cycle

Caribbean winter planning flows into Mediterranean preparation, peak season and the next reset.

Begin with direction. Finish with evidence.

Brand desk

Add your logo, palette, typography, positioning and approved visual references.

Content strategy

Shape six pillars around life on board, yacht knowledge, design, destinations, brokerage and the market.

Daily planning

Plan up to three posts per day across Instagram, LinkedIn and newsletter.

Instagram feed

Add artwork as an image in cell and review the sequence before publishing.

Growth desk

Record monthly and post-level results across twelve visual charts.

Designed for people working inside yachting

A practical planning surface for yacht brokers, charter teams, yacht builders, yacht designers, crew businesses and specialist yacht suppliers.

Delivery

After purchase, download the buyer guide and open the private Google link inside it. Choose Make a copy, rename the file and save it to your own Google Drive. Adapt the brand, strategy and monthly planning areas for one yacht brand or internal team.

Useful details

Which months are included?

All twelve months appear in yacht-industry order: September through August. The season start year controls September to December, and January to August move into the following calendar year.

Does the Instagram preview use my images?

Yes. Add artwork with Insert, Image, Image in cell inside the daily planner. The connected feed sheet then displays the sequence.

Can I change the pillars?

Yes. The six supplied yacht pillars and sixty prompts are starting points. Adapt the labels, ideas, formats and keyword banks to your brand.

What results can I expect?

The planner supports consistent planning, publishing and review. Reach, enquiries and sales vary with the offer, audience, creative quality, distribution and follow-through.

Where does the file live?

Your working planner lives in your own Google Drive.